There is a promotion by IKEA for 30 years of their most popular book case, Billy. There are hundreds of books in a very long book case and if you bring an old book, you can exchange it for a new one. You can also buy books, proceeds are donated to the Australian literacy and numeracy foundation.
On the beach, print rules. Magazines and paperbacks go where LCDs are impossible to read and too cumbersome to take. It will take a while until printed media is replaced by IPads here.